MISSION and VISION
MISSION
and
VISION
MISSION
AFTER the King exists to reshape distracted, disconnected families toward presence, purpose and peace through faith practiced in everyday moments.
MISSION
AFTER the King helps busy families build meaningful faith into everyday life, bringing biblical clarity, connection, and purpose back into the home.
VISION
We envision families living the Better AFTER where faith practiced in everyday moments reshapes distraction into presence, disconnection into purpose, and uncertainty into peace, with the next generation inheriting a home where faith was always the foundation.
VISION
We envision families living the Better AFTER — grounded in Scripture, built on daily rhythms that strengthen connection, communication, and love at home.
CORE VALUES
Every product we create is designed through the lens of four principles:
Knowledge (rooted in God's Word) | Intent (purposeful products that point to Jesus) | Neighbor (we love like Jesus) | Genuine (we live what we believe).
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These aren't just values, they're the foundation of how we design,
why we create, and who we serve.
K=Knowledge. We commit to using Biblical Wisdom to strengthen families connection to Christ.
Our designs, blog, and social media are rooted in Biblical wisdom, to deepen your understanding of the Gospel, guiding families to grow in faith together.
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We believe that active and informed belief empowers families to experience his love more fully, and live a better ‘after’.
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I = Impact and Intent. We believe it all matters.
We believe the Gospel's impact on individuals and families is undeniable and its possible to live the better 'after' in every aspect of life.
At AFTER the King, we intentionally craft products that inspire faith-based traditions and practices,
helping transform family life and culture, rather than letting culture shape us.
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N = Neighbor. We commit to love our neighbor.
America is facing challenges like rising anxiety, grief, and depression—pressures that touch countless families, including our own.
Faith offers hope and healing.
Through your support, AFTER the King donates to organizations like DSquared for the Homeless and Kidz at Heart International, helping families thrive and build faith together.
Together, we create a better AFTER!
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G = Genuine. We believe actions speak louder than words.
What we say and how we act amid cultural influences upholds our belief that Jesus is real.
Through products, practices, and interactions, we demonstrate how to experience His love and live the better 'after' in Christ.
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K = KNOWLEDGE. We Seek to Know Him and Make Him Known.
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Scripture shapes our designs, decisions, and discipleship resources.
We create for depth, not surface faith, because knowing about Jesus isn't the same as knowing Him.
I= IMPACT/INTENT. We Create With Purpose to Point to Jesus
Every design, post, and product is intentional. We create meaningful items that prioritize faith over cultural influences.
N = NEIGHBOR. We Love Like Jesus
Faith takes action.
AFTER the King donates a portion of every purchase to organizations like DSquared for the Homeless and Kidz at Heart International so that the essential work of loving our neighbor is achieved.
G = GENUINE. We Live What We Believe
We operate with sincerity, not pretense.
We speak Biblical truth, not marketing spin.